AdTech Advisory, LLC was founded by Seth Ulinski after a decade in the digital advertising and IT industries, working for companies such as Yahoo!, DataXu, and Technology Business Research.

While holding positions in sales, business development, and market research, Seth acquired an appreciation for advertising technologies (“ad tech”) and the multitude of ways it impacts both consumers and businesses on a daily basis.

During the course of engagements with local, regional, and Fortune 500 companies, Seth realized the need for independent resources dedicated to helping the respective stakeholders (advertisers, publishers, & technology vendors) better understand, communicate, and align with one other. To that end, the consultancy aims to maximize the value of each client’s business, regardless of its position in the ecosystem.