AdTech Advisory, LLC was founded by Seth Ulinski after a decade in IT and digital advertising, his experience includes working with companies such as dataxu and Yahoo (now Oath, a Verizon company) and Technology Business Research., Inc. (TBR).

In 2014, Seth re-joined TBR full-time as a Senior Analyst – launching coverage of the ad tech. Today, he supports technology vendors, enterprise buyers and financial institutions with syndicated and custom research, as well as consulting services.