Education

Understanding fundamentals is critical. We can provide building blocks for a general foundation, as well as a deeper understanding of the intricacies for launching more complex campaigns.¬† We’ll tailor remote or on-site training sessions based on your needs:

  • Basics: industry terminology, ad formats, ad campaign 101
  • Channels:¬†search, display, video, mobile, social
  • Devices: desktop, tablet, smartphone
  • Properties: Facebook, Twitter, LinkedIn, Yahoo, Google
  • Campaign tactics: real-time bidding (RTB), programmatic buying, re-targeting, audience segmentation, attribution modeling
  • Technologies: ad servers, analytics, demand side platforms (DMPs), data management platforms (DMPs), sell-side platforms (SSPs), native ad platforms