Understanding fundamentals is critical. We can provide building blocks for a general foundation, as well as a deeper understanding of the intricacies for launching more complex campaigns.  We’ll tailor remote or on-site or off-site training sessions based on your needs:

  • Basics: industry terminology, ad formats, campaign 101
  • Channels: search, display, video, mobile, social, over-the-top (OTT)
  • Devices: PC, smartphone, connected TV
  • Properties: Facebook, Twitter, LinkedIn, YouTube, Snapchat
  • Campaign tactics: real-time bidding (RTB), programmatic ad buying, re-targeting, audience segmentation, attribution modeling
  • Technologies: ad servers, analytics, demand side platforms (DMPs), data management platforms (DMPs), sell-side platforms (SSPs),  ad exchanges, native ad platforms