AdTech Strategy

We provide consulting and advisory services to businesses that participate in the digital ecosystem.

Education

Understanding fundamentals is critical. We can provide building blocks for a general foundation, as well as a deeper understanding of the intricacies for launching more complex campaigns. We’ll tailor remote, on-site or off-site training sessions based on your organization’s needs:

Basics: industry terminology, ad formats, campaign 101
Channels: search, display, video, mobile, social, over-the-top (OTT)
Devices: PC, smartphone, connected TV
Properties: Facebook, Twitter, LinkedIn, YouTube, Snapchat
Campaign tactics: real-time bidding (RTB), programmatic ad buying, re-targeting, audience segmentation, attribution modeling
Technologies: ad servers, analytics, demand side platforms (DMPs), data management platforms (DMPs), sell-side platforms (SSPs), ad exchanges, native ad platforms

Consulting & Advisory Services

In an increasingly complex ecosystem, we are a trusted partner to help you navigate the digital waters. Our strategic consulting services will provide information necessary for your organization to make critical business decisions.

Go-to-market strategy –messaging, verticals, target audiences
Corporate development –channel alliances, product innovation, human resources
Market Intelligence –deep dive analysis of companies/segments, custom market research, financial modeling
Inquiry calls – market trends, company/segment insights

Execution

We talk the talk and walk the walk. Most consultancies will devise frameworks or give guidance while standing at arm’s length. We will roll up our sleeves and act as an extension of your team- as a short-term or long-term digital marketing specialist.

Sample engagements:

Digital marketing strategy & planning
Technology needs assessment, vendor selection & negotiation
Campaign set-up & optimization

Reach Us

Leverage AdTech Advisory’s experience working with the world’s leading brands, agencies, publishers, and technology platforms. As a trusted partner, we provide clients with the information necessary to make critical business decisions.

Whether your team is in need of an industry analyst, ad tech consultant, or digital marketing specialist- we look forward to connecting.